Hit the Tail: Marketing Hacks from Jitbit Dec 11, 2012

Over the last couple of years we came up with a number of great marketing "hacks" here at Jitbit Software, that include:

1. "Marketing Mondays"

Every Monday the whole team works on nothing but marketing. Nobody writes any code, no one touches the servers. No hacking, no debugging, no database tuning... Just marketing. Brainstorming on new ideas, staring at Google Analytics numbers, reviewing conversion rates, running A/B tests, working on website design etc. I stole borrowed the idea from Mike Taber who was kind enough to share it when we met last year.

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Non-obvious time-management hacks Dec 5, 2012

Have fun!

This is my favorite time management principle. Even though it's hardly about saving time per se, but still... Don't be afraid to have fun! It's OK to have fun. Don't feel guilty for having it. Having fun is not losing time. So go ahead, grab your snowboard and go to the mountains for a week. Have a dinner with your wife. Take your kids to the waterpark. Try skydiving. Have a motorcycle trip across a couple of states (I did this two months ago on a rented bike, and it was amazing). Play a video game. Heck, write some code, if that's fun to you!

Have fun. It's fine. Don't put it off for the "better days" - there's no such thing as "better days" when all the work is done and the goals are achieved. By that time your body might not be capable of having fun anymore. You're getting old, remember? Human intelligence peaks at age 26 and keeps declining afterwards. We all get dumber over time. So go out and have fun right now before it's too late.

"The most dangerous way to lose time is not to spend it having fun, but to spend it doing fake work."

is my favorite quote by Paul Graham.

Now, the actual hacks:

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