Google Search is only 18% Search Sep 3, 2012

I was recently testing some of the keywords and positions for our hosted help-desk app and it suddenly occurred to me that 80% of the page were not actually the search results. Check this out:

My brain got used to filtering the ads out, so it never popped into my head before... We are used to this picture. I actually had to get up from my laptop, grab a coffee and then glance back at my monitor from across the room to notice this.

ADs vs Results: area size

Now, we're all technical people so let's do the math

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