Continuing the previous article on how to benefit from your Twitter account, here are some more little tips for small business owners:

1. Don't be too personal, don't make that mistake I made. No one's interested in your breakfast menu. Unless you're a celebrity. Which you're not. Still - it's OK to post some thoughts on your favorite TV show or, say, Star Wars. Everyone loves Star Wars, right? What? No?


2. Choose your posting time - business hours are best. I mean US business hours. No reason for us, Europeans, to be offended, since 40% of all Twitter traffic comes from the US. So save that gem in your "drafts", don't post it right away.


3. Same applies to your blog postings. And you do send blog updates to your twitter account right?


4. Track mentions. Twitter is a "public" conversation with your customers so track mentions, track your product names, respond fast and stay polite.


5. Narrow down your niche and stay in it. Don't be "everything for everyone" - funny vids, jokes should be an addition, not the core.