Here's a nice tip for startups & mISV's who want to increase their search engine traffic in minutes.

One of the monthly tasks performed regularly at Jitbit is what I call "Lazy SEO".

"Lazy SEO" is checking Google Analytics for the keywords that already bring you some visitors from search engines, and optimizing the website for these keywords. If your website is already well-ranked by some keyword, why not enhance this ranking even more?

Example: to promote our Jitbit Helpdesk product, we initially tried to optimize the page for the "helpdesk software" query. Which is almost impossible, since the competition is huge here. But there are a couple of less frequent queries like "help desk ticket software" or "asp.net helpdesk" that already bring some traffic. And adding a couple of sentences to the product description and creating a couple of links with the desired anchors does its job: the traffic stream slightly increases.