Steve Jobs: "Everyone wants an iPhone, but we need to make it more affordable". Sounds very cool and generous at first.

A classic example of charming marketing jabber from the most influential CEO in the industry.

The new $199 iPhone is actually $160 more expensive than the old $399 iPhone cause it requires a 2-year contract with a $35 monthly fee (old iPhone costed $20 a month). more here.

We all should learn from Apple.