Why all software vendors LOVE feedback and WHAT kind of feedback they love

Aug 22, 2007

Every single software company in the world, no matter if it is a giant corporation or a tiny one-man-band show, LOVE customer feedback. To be more precise, they love feature requests. We hunger for it.

I'm going to share a big secret. When someone suggests a feature request, he/she not only asks for a cool feature for himself. He also helps a software company make more money, obviously, since the requested features are most likely will be useful for ten other users, who are too lazy to post a support-note. You spend your own time to improve someone else's business. That's why I am always sincerely grateful to all users who kindly post their requests to us. Again, we hunger for it. We spend sleepless nights thinking, "how can I improve my software X?", and there you are - with a feature request. Free of charge. THANK YOU.

Moreover, feature-adding is typically a pleasant job. Unlike some anoying elusive bug which shows up, say, only under Vista running an AMD 64bit processor and an onboard video card (oh yes, we actually had the issue, a real pain in the a**).

Keep that in mind. And next time when you request a feature from someone without an answer - run, don't walk.

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